Ammunition Squared: A better way to buy ammo

Joyce Hornady sold his first bullet in 1949, a .30 caliber Spire Point weighing 150 grains. He was using a surplus bullet assembly press in a rented garage, where his company was born from his desire to build a better product that he could use himself – because first and foremost, Joyce was a shooter. His company would grow to become a force in the ammunition and reloading markets. Hornady Manufacturing grew rapidly during its first few years, increasing sales by 300 percent by the second year.

Hornady's innovation began during World War II when he repurposed .22 rimfire cartridges into bullets suitable for varmint shooting. Recognizing the lack of hunting ammunition in the post-war market, he focused on producing accurate, reliable rounds, leading to the development of Hornady's signature Spire Point bullet. Despite challenges like raw material shortages during the Korean War, Hornady adapted by creating alternative products, which later contributed to advancements in bullet jacket technology.

In 1958, Hornady moved to a dedicated facility in Grand Island, Nebraska, complete with an underground range for onsite ballistics testing. The company collaborated with U.S. Army ballisticians to develop the secant ogive design, which became a hallmark of Hornady bullets. Over the years, Hornady acquired competitors like Pacific Tool Company and West Coast Shot Company, consolidating its position as a leader in ammunition manufacturing.

The unexpected death of Joyce Hornady in 1981 marked a pivotal moment for the company. Under the leadership of his son, Steve Hornady, the company not only survived but thrived, maintaining its reputation for quality and innovation. Today, family members are required to gain outside experience before joining the business, ensuring a fresh perspective while preserving the Hornady legacy.

Hornady manufactures a wide range of ammunition for pistols, rifles, and shotguns, with standout products like:

• TAP and Critical Defense: Premium rounds for law enforcement and military use.
• LEVERevolution and Dangerous Game: Advanced ammunition for hunters.
• Custom Match and Steel Match: Designed for competitive shooting.

From .17HMR to .500 S&W Magnum, Hornady serves shooters of all types, including those preparing for the unexpected with their zombie-themed Z-Max ammunition.

Hornady remains dedicated to innovation and quality, continuing to lead the industry with cutting-edge products. Whether you’re a hunter, competitive shooter, or reloader, Hornady ammunition delivers performance you can trust.

Written bySam Jacobs